Friends of Baker Park was looking for an updated brand coinciding with the Culler Lake Renaissance project and representative of their commitment to and the beauty of Baker Park. Working with the marketing team and the Friends of Baker Park, we created a logo that highlighted the feature fountain of the park with a crossed vintage and modern style to maintain the history of the park. Expanding the brand to collateral, illustrations from the various points in the park worked to create a walking tour brochure. A versatile color palette and font selection culminated in the Culler Lake Renaissance Project giving brochure.