Developing the Immaculata brand guides involved a strategic and collaborative process with the editorial and social media members of the Marketing team, using existing University mission, vision, and values and translating these into all elements of the brand. From the creation of a more cohesive visual identity—defining elements like logo usage, typography, color palette, and imagery style—to extensive editorial regulations and social media expectations, the final result was a comprehensive, user-friendly set of materials that served as a foundation for maintaining a strong, unified brand presence.